Paul Bocco was an American Christian entrepreneur and the founder of Christian Entrepreneur, Inc. Bocco, an evangelical, argued that the "40-40 Plan" (40 hours a week for 40 years of one's life) was un-Biblical, and he ran a coaching, mentoring, and partnering program aimed at helping Christians build their own "kingdoms"; he believed that more money meant more good, and that people should love people and use money.