The New Dawn Facility, also known as the Red Room, was a secretive base used by the New Dawn cult to "re-educate" dissenting members of the church. Located in southwestern San Francisco, California, east of Crestmont Forest, the facility was guarded by Umeni-Zulu security personnel. In 2016, DedSec hacker Marcus Holloway, with the help of San Francisco city councilmember Miranda Comay, infiltrated the facility and rescued actor Jimmy Siska from the "Red Room" before obtaining the facility's list of members.