Dana Frederick White Jr. (28 July 1969-) was an American businessman and the CEO of the Ultimate Fighting Championship (UFC). Born in Manchester, Connecticut and raised in Massachusetts and Las Vegas, he ran boxercise gyms before becoming a co-owner of the UFC in 2001. By 2019, he acquired a net worth of $500 million. White endorsed Republican presidential nominee Donald Trump in 2016, 2020, and 2024.