Caleb Jones is an American businessman and the founder of the "Sovereign CEO" brand. During the 2020s, Jones advertised the "alpha male" lifestyle, having people internationalize their lifestyles and businesses by making location-independent income streams and having "Plan B" countries to reside in (such as Panama), claimed that the United States, Canada, Europe, Australia, and New Zealand were "collapsing" and "authoritarian" Western countries and that it would be advisory to obtain residency in "less-bad" countries (with "happier people") such as the United Arab Emirates (Jones moved to Dubai), Paraguay, Panama, or Armenia, and having each person "protect themself from what's coming."