Enrico Lodato

Enrico Lodato was a Christian Democracy politician.

Biography
Enrico Lodato was a member of the Christian Democracy party, and, in 1992, he worked with advertising company Publitalia 80 to find a suitable moderate challenger for the next round of elections, which were likely to go to the left due to the Tangentopoli scandal. Publitalia president Marcello Dell'Utri supported Christian Democrat Mariotto Segni, but consultant Leonardo Notte instead backed Silvio Berlusconi, who was popular among young voters, the future voting bloc of the country. Dell'Utri set up a meeting between Lodato, Notte, and Segni, planning to have Segni groomed as the new moderate candidate. However, Notte sabotaged the plan by insisting that Segni sleep with three prostitutes to seal the agreement, and an indignant Segni left, ending the negotiations. This led to Berlusconi being the moderate candidate, but also to Notte's temporary firing.