Globalization

Globalization is the worldwide transfer of technology, capital, industry, and people's cultural ideas. It grew due to advances in communication and transportation technology, and large-scale globalization originated in the 1820s. During the 20th and 21st centuries, American culture (pop and rap music, liposuctions, skin lightening surgeries, clothing, makeup, etc.) began to spread. However, globalization always takes place in local context; for instance, salsa dancing in Ecuador and Cuba are different in execution, and baseball has different customs in Japan (speed of the game, the food served, bowing to umpires, women carrying beer on their backs, synchronized signs) than from America.